TL;DR: Break hard choices into branches, probabilities, and outcomes.
This forces you to think clearly when emotion, uncertainty, or politics muddy the decision.
Hiring a sales team, entering a market, or building a feature set all become clearer when you map upside, downside, and likelihood.
Using them to pretend the future is precise instead of making uncertainty legible.
Break hard choices into branches, probabilities, and outcomes.
You are here because this concept becomes more useful after Retention and before Expected Value.