Market Reality

Before you get excited about an idea, check whether the economics of the market are even worth playing in.

• Check industry profitability first.
• Ask who holds power: buyer, supplier, platform, regulator?
• Look for structural pain: price wars, low switching costs, oversupply.

Launching yet another food delivery app sounds exciting until you realize customer switching is easy, margins are thin, and competition is brutal.

People obsess over product quality and ignore the fact they picked a terrible game.

A great product in a bad market still loses.