Growth Loops

Loops are stronger than one-way funnels because they reinforce themselves.

• Map what creates the next user or next action.
• Find the bottleneck in the loop.
• Prefer retention-fed loops over paid bursts.

A marketplace that adds more sellers creates more selection, which attracts more buyers, which attracts more sellers.

Obsessing over top-of-funnel while the rest of the system leaks.

Good growth compounds when usage creates more usage.